Spotlight

MSIADA is proud to announce our Quality Dealer of the Year: Michael West of Direct Auto in Biloxi.

The Quality Dealer of the Year award is an elite honor, recognizing a dealer who exemplifies integrity, customer service and commitment to the independent dealer community here in Mississippi.

Michael represents everything this award stands for. As a leader at Direct Auto and a member of the MSIADA Board of Directors, he has continued to invest in the strength and professionalism of Mississippi’s independent dealer industry. His work reflects the kind of steady leadership, business discipline and service-minded approach that helps move our industry forward.

Michael has also shared his experience beyond his own dealership, including presenting on the importance of building strong, profitable lender relationships — a key part of helping dealers grow, serve customers and create long-term success.

Congratulations, Michael. MSIADA is proud to have you representing Mississippi’s independent dealers.