Drive Your Dealership Forward with MSIADA
MSIADA is the premier voice for independent automobile dealers in Mississippi.
Since 1968, the Mississippi Independent Automobile Dealers Association (MSIADA) has been the trusted voice for independent dealers across the state. Led by active dealer members, we deliver advocacy, education, and resources designed to help your dealership succeed.
With strong relationships among regulatory agencies and a commitment to integrity and fair dealing, MSIADA is here to support you every step of the way.
Strength in numbers. Get involved. Be heard.
-Dianne Perry-Dunlap
Executive Director
MSIADA
Protecting Mississippi’s Auto Buyers and Independent Auto Dealers
At the Mississippi Independent Automobile Dealers Association (MSIADA), our mission is clear: to serve as your unwavering advocate and trusted partner in success.
We are proud to be the only organization in Mississippi solely dedicated to advancing the interests of independent automobile dealers while also protecting and informing the car-buying public. Through meaningful legislative representation, valuable industry resources, and a unified voice at the Capitol and beyond, we work every day to strengthen our industry and elevate its standards.
MSIADA is committed to standing beside you by:
- Championing fair and balanced legislation that protects your business and promotes consumer confidence
- Providing timely education, training, and networking opportunities to support ethical and effective dealership operations
- Delivering exceptional service and proactive support—often before challenges arise
We believe in the power of unity. By bringing independent dealers together across Mississippi, we foster a community built on trust, transparency, and shared success. Our members are dedicated to upholding the highest standards of professionalism and integrity—because in this industry, reputation matters.
Whether you are a dealer seeking support or a consumer looking for confidence in your purchase, you can rely on MSIADA and its members to lead with integrity.
Together, we are stronger.
Dianne Perry-Dunlap
Executive Director
Mississippi Independent Automobile Dealers Association (MSIADA)
News and Updates
Quality Dealer of the Year: Michael West of Direct Auto
MSIADA is proud to announce our Quality Dealer of the Year: Michael West of Direct Auto! The Quality Dealer of the Year award is an elite honor, recognizing a dealer who exemplifies integrity, customer service, and commitment to the independent dealer community here in Mississippi. Michael represents everything this award stands for. Congratulations, Michael –…
Read MorePassTime Launches TruGuard™ Commercial Asset Protection Brand
LITTLETON, Colorado-June 23, 2026-PassTime®, a leading provider of asset tracking and location solutions, announced today the launch of TruGuard™, a new commercial asset protection and visibility brand designed to help businesses protect, track, and manage high-value mobile assets across demanding real-world operations. Built specifically for commercial and operational environments, TruGuard delivers scalable solutions for businesses…
Read MoreMSIADA’s Executive Director Nominated for Prestigious Award
Please join MSIADA in congratulating our Executive Director, Dianne Perry Dunlap, on her nomination for the Association Executives Council (AEC) of the Year Award. This recognition reflects Dianne’s leadership, dedication, and continued commitment to strengthening Mississippi’s independent automobile dealer community. The winner will be announced next week during the NIADA Convention in Denver, Colorado, and…
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