Protecting Mississippi’s Auto Buyers and Independent Auto Dealers
At the Mississippi Independent Automobile Dealers Association (MSIADA), our mission is clear: to serve as your unwavering advocate and trusted partner in success.
We are proud to be the only organization in Mississippi solely dedicated to advancing the interests of independent automobile dealers while also protecting and informing the car-buying public. Through meaningful legislative representation, valuable industry resources, and a unified voice at the Capitol and beyond, we work every day to strengthen our industry and elevate its standards.
MSIADA is committed to standing beside you by:
- Championing fair and balanced legislation that protects your business and promotes consumer confidence
- Providing timely education, training, and networking opportunities to support ethical and effective dealership operations
- Delivering exceptional service and proactive support—often before challenges arise
We believe in the power of unity. By bringing independent dealers together across Mississippi, we foster a community built on trust, transparency, and shared success. Our members are dedicated to upholding the highest standards of professionalism and integrity—because in this industry, reputation matters.
Whether you are a dealer seeking support or a consumer looking for confidence in your purchase, you can rely on MSIADA and its members to lead with integrity.
Together, we are stronger.
Dianne Perry-Dunlap
Executive Director
Mississippi Independent Automobile Dealers Association (MSIADA)

News and Updates
Supporting One of Our Own: MSIADA Community Rallies for Tony Lawler
The Mississippi Independent Auto Dealers Association (MSIADA) is coming together to support a valued member of our dealer family, Tony Lawler, following a life-altering accident. Tony recently suffered a serious automobile accident that resulted in an extended stay in the ICU and ongoing rehabilitation. As he continues his recovery journey, he now faces a new…
Read MoreThe FTC’s Review Rule: What Dealerships Need to Know About Online Reviews
By: Shaun K. Petersen, Chief Legal Officer, Buckeye Risk Services Online reviews are among the most influential factors shaping consumer decisions in today’s digital marketplace. Whether it’s a Google review, a star rating on your website, or customer testimonials featured in advertising, reviews can significantly impact a dealership’s reputation and sales. But with that influence…
Read MoreMSIADA Partner Article: Beyond GPS+: The Next Step in Location Tracking Technology
GPS technology transformed (and essentially established) asset tracking. It enabled precise location data anywhere with a clear view of the sky, catapulting an entire industry of devices that could provide location information on all sorts of mobile and non-mobile assets. For a powerful as GPS technology is, it is not without shortcomings. Parking garages and…
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