Protecting Mississippi’s Auto Buyers and Independent Auto Dealers
At the Mississippi Independent Automobile Dealers Association (MSIADA), our mission is clear: to serve as your unwavering advocate and trusted partner in success.
We are proud to be the only organization in Mississippi solely dedicated to advancing the interests of independent automobile dealers while also protecting and informing the car-buying public. Through meaningful legislative representation, valuable industry resources, and a unified voice at the Capitol and beyond, we work every day to strengthen our industry and elevate its standards.
MSIADA is committed to standing beside you by:
- Championing fair and balanced legislation that protects your business and promotes consumer confidence
- Providing timely education, training, and networking opportunities to support ethical and effective dealership operations
- Delivering exceptional service and proactive support—often before challenges arise
We believe in the power of unity. By bringing independent dealers together across Mississippi, we foster a community built on trust, transparency, and shared success. Our members are dedicated to upholding the highest standards of professionalism and integrity—because in this industry, reputation matters.
Whether you are a dealer seeking support or a consumer looking for confidence in your purchase, you can rely on MSIADA and its members to lead with integrity.
Together, we are stronger.
Dianne Perry-Dunlap
Executive Director
Mississippi Independent Automobile Dealers Association (MSIADA)

News and Updates
MSIADA’s Executive Director Nominated for Prestigious Award
Please join MSIADA in congratulating our Executive Director, Dianne Perry Dunlap, on her nomination for the Association Executives Council (AEC) of the Year Award. This recognition reflects Dianne’s leadership, dedication, and continued commitment to strengthening Mississippi’s independent automobile dealer community. The winner will be announced next week during the NIADA Convention in Denver, Colorado, and…
Read MoreMSIADA Recognized as a TOP 10 in Rankin County
MSIADA is proud to be recognized as a Top 10 of 2026 Rankin County Award Winner by BusinessRate. This award is especially meaningful because it is based on verified Google Reviews and reflects customer satisfaction, reputation, and service excellence. To our colleagues, community, and Mississippi dealers: thank you. Your trust, support, and feedback make this…
Read MoreSupporting One of Our Own: MSIADA Community Rallies for Tony Lawler
The Mississippi Independent Auto Dealers Association (MSIADA) is coming together to support a valued member of our dealer family, Tony Lawler, following a life-altering accident. Tony recently suffered a serious automobile accident that resulted in an extended stay in the ICU and ongoing rehabilitation. As he continues his recovery journey, he now faces a new…
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