Grow Your Dealership These Convenient Webinars

So Relevant. So Important. So Affordable. So Popular!

 After many dealer inquiries, MIADA is excited to announce a new monthly series of live webinars you can attend from the convenience of your desk or home! We have partnered with Professional Mojo, who spoke at our convention last year, to offer these webinars focused on your dealership’s growth and success!

ALL workshops are limited to 25 attendees to ensure questions are answered!


Basics of Creating an Online Marketing Strategy for Your Dealership

In this core webinar, you will learn why an online marketing strategy is critical, where your customers are online, if you really need to be on every social media site, conveying your dealership’s uniqueness, how to create a social media content calendar and more! If you are unsure of how to start or where to start, THIS webinar is for you!
Learn More.

This webinar is currently offered on the following dates:
Wed, Aug 30, 12-1:30pm CST
Thu, Sep 21, 3-4:30pm CST
Wed, Oct 18, 9-10:30am CST
Mon, Nov 13, 10-11:30am CST

Click Register Now and choose your preferred date from the drop down menu!

Instagram 101 for Independent Dealers

In this engaging webinar, you’ll learn practical ways to grow and leverage your Instagram account to gain awareness and sell more cars, especially to the millennial generation!

Get ready to learn:
• Dos and Don’ts of Instagram
• How to Create Compelling Dealership Content (formatting, filters, hashtags and more!)
• Lead Lures: Cars Can Be Sold from Instagram
• Case Studies

EXCLUSIVE! Instagram account audit: If you’d like your dealership account to be reviewed live while on the call, please submit your Instagram account name or URL at the time of your registration and we will choose a couple to discuss. Be forewarned, this is a candid, useful review that normally costs. We will be honest, but you get it for free and others get to learn.

This webinar is currently offered on the following dates:
Tue, Sep 12, 2-3:30pm CST
Fri, Oct 13, 10-11:30am CST
Wed, Nov 15, 12-1:30pm CST
Thu, Dec 14, 1-2:30pm CST

Click Register Now and choose your preferred date from the drop down menu!

Revving Up Your Dealership's Facebook Game

Most dealers have a Facebook page, but we can tell you from experience that very, very few dealerships have a good Facebook page that actually gains them customers, referrals and great reviews. Whether it’s time constraints, personnel constraints or you just don’t know what to post, we are here to bust those myths and show you what you can really expect from Facebook.

Here’s what you will learn in this practical webinar:
• The Dos and Don’ts of a Great Independent Dealership Page
• Newsfeed Optimization: How to maximize the visibility of your content
• Best Practices for Engaging with Prospects and Customers
• Best Practices for Handling Reviews
• Facebook Lead Lures: Proven Techniques for Growing Your Audience and Helping Them During Every Step of the Buying Process

EXCLUSIVE: Facebook page audit: If you’d like your dealership page to be reviewed live while on the call, please submit your Facebook URL at the time of your registration and we will choose a couple to discuss. Be forewarned, this is a candid, useful review that normally costs $. We will be honest, but you get it for free and others get to learn.

Sign up today and one lucky registrant will get the NEXT webinar for FREE! (We will randomly draw from the registrants and you can attend the next webinar at no cost.)

This webinar is currently offered on the following dates:

Thu, Sep 7, 12-1:30pm
Thu, Oct 5, 9-10:30pm CST
Tue, Nov 7, 2-3:30pm CST
Mon, Dec 4, 11am-12:30pm CST

Click Register Now and choose your preferred date from the drop down menu!

Video Marketing Tips and Tricks for your Dealership

It’s a fact – people want to engage with you on video! Facebook loves video, Twitter loves video, Instagram loves video and, of course, YouTube, Vimeo, Periscope, and Snapchat all love video. But, do YOU give your car buying prospects what they love? People watch millions of hours of video every single day and your dealership could be benefitting.

Videos, especially live ones, help you get to YES more quickly. In this workshop, we’ll learn how to apply video in a smart and productive way to your dealership.

What you will learn:
• Video Content Ideas
• Video Technical Considerations
• Where to put your video
• Recorded Video vs Live Streaming Video
• Case Studies

This webinar is currently offered on the following dates:
Thu, Sep 27, 1-2:30pm CST
Thu, Oct 26, 10-11:30am CST
Fri, Nov 17, 9-10:30am CST
Mon, Dec 18, 3-4:30pm CST

Click Register Now and choose your preferred date from the drop down menu!


Coming in Q1: Facebook Advertising, Instagram Optimization, How to Solicit and Respond to Reviews, Twitter for Dealers


Why Should You Register?

Stay ahead of the competition with the latest online marketing made easy!
Grow your online community so they will think of YOUR dealership first when it is time to buy a vehicle.
Save time and money. We include field-tested tools that get the job done more quickly.
Make more money! It comes down to selling more cars and we can help.

 

About your instructor | Lee Brogden Culberson is a HubSpot Certified Inbound Marketer, but more importantly, she’s a car girl. Her dad was in the automotive industry and she grew up learning about horsepower and spark plugs. She and the team at Professional Mojo are interested in what works for YOUR dealership, because each dealership is unique. Mojo is the marketing partner for the AIADA, GIADA, the MSIADA and has partnered with the Ohio IADA and the Washington State IADA, too. They understand dealers and you’ll have a great time,

Lee speaks across the US on digital marketing, had her own talk show in Atlanta, hosts her own community TV show just west of Atlanta, is a native Floridian, owns a 1969 Mustang convertible, and rescues pit bulls.